Consultants

Shinn ConsultingCharles C. Shinn, Jr., PhD – Chuck Shinn has been focused on improving management standards and profitability within the home building industry for nearly 50 years. He has led management training programs across North America, helping home builders cut costs, improve operations, and increase profits. He is a frequent speaker and contributor to leading industry events and publications. In 1996, Chuck established Shinn Consulting to better serve the management and organizational needs of the home building industry. Shinn Consulting provides consulting services in general management, production, purchasing and estimating, sales and marketing, finance and accounting, technology, human resources and corporate strategy. It also provides in-house training programs, workshops, industry-specific research and analysis, and valuations and succession planning. Through Shinn Consulting, Chuck also facilitates a number of builder groups created for the pursuit of management excellence. In 2005, Builder Partnerships was created to facilitate win-win relationships between builders and manufacturers with the ultimate goal of achieving better profits for all. Chuck holds a BA in economics and an MBA and PhD in business administration.

Shinn ConsultingEmma S. Shinn – Emma Shinn is an expert in managerial accounting, with the unique ability to explain accounting and financial statements so everyone can understand and master these important concepts. She is a regular speaker at management seminars and national and regional homebuilder conferences, and lends her expertise to the NAHB Business Management committee. Emma conducts an annual financial survey and analysis of over 100 companies, and works with clients to provide guidance for using financial information to make sound management decisions. She is the author of Accounting and Financial Management for Residential Construction. Emma Shinn is a CPA, with an MBA in Accounting from the College of Business Administration at American University in Washington, DC.

Shinn ConsultingEd Hauck – Ed Hauck spent 22 years with Rouse Chamberlin Homes in the Philadelphia area. He started out as the head of Purchasing and Estimating before becoming a partner. His responsibilities included purchasing, estimating, new product design and marketing, with a focus on direct construction cost control and the streamlining of processes and procedures within the organization. Ed designed and built two award-winning design centers. Under his leadership, Rouse Chamberlin Homes enjoyed industry-leading, low direct construction costs. He was active in the local HBA and president of the HBA of Bucks and Montgomery County. In 2011, Ed was voted “Builder of the Year” by his peers. Prior to Rouse Chamberlin Homes, he worked for a custom builder and Toll Brothers as a superintendent and project manager. As a consultant with Shinn Consulting, Ed is a regular speaker at management seminars and provides training, coaching and consulting to help builders around the country reduce direct construction cost, streamline operations, and guide the new product design towards efficiency and cost control.

Shinn ConsultingTodd Ullom – Todd Ullom has over 25 years of experience as a home building software executive, homebuilder, and market strategist, holding senior executive positions with both private and public companies within the housing industry. He has worked with over 200 builders of all sizes on software selection, business process re-engineering, and software implementations. Todd has been on both sides of the software sales process and is very pragmatic in his approach to evaluating software to ensure it truly meets the business objectives for each builder. His experience includes founder and president of a bespoke building company; vice president of strategy and homebuilding operations and division president of a national public home builder; and COO for a large regional builder with an annual volume of 600 units. He has developed more than $2 billion in real estate, with annual P&L responsibility of more than $350 million in revenues. He developed turn around programs for over 50 communities. Todd has a B.S. in Building Construction from the Georgia Institute of Technology. He is a former president of the Atlanta Homebuilders Association, was named as one of Seattle’s Top Business Executives Under 40 in 1999, was the recipient of the Lee Evans Award for Management Excellence in 2012, and named America’s Best Builder in 2013. He currently serves on the Board of Governors for the non-profit Opportunity International. As a consultant with Shinn Consulting, Todd works with builders on software selection and business process re-engineering.

Shinn ConsultingMonica Wheaton – Monica Wheaton has been working with Builder Partnerships since inception in 2005. She has over 25 years of experience working in management consulting for the home building industry. As CEO of Builder Partnerships, Monica oversees the direction and development of the organization and works directly with manufacturers and builders to create and administer targeted educational opportunities and marketing campaigns. She also oversees the management of incentive programs aimed at building relationships and informing builders about manufacturer products.In 2011, Monica was recognized by Professional Builder as one of Top 40 Under 40 in 2011. Prior to working with Builder Partnerships, Monica spent 4 years working in international development consulting with Deloitte in their Financial Services division and also worked with Freddie Mac in the Accounting Department to assist with the implementation of Sarbanes-Oxley Controls.

Shinn ConsultingJeffry B. Baldwin – Jeff has a BS in Mechanical Engineering from Pennsylvania State University, and an MBA from the Harvard Business School.
Jeff has 40 years of general management experience. As a management consultant with Shinn Consulting and the Lee Evans Group, he specializes in helping owners and managers create and implement strategic and business plans, including starting a new business, obtaining financing and finding investors. Jeff also conducts seminars and workshops on business planning.

He was a Director of Deloitte Touche Tohmatsu Emerging Markets practice from 1994 to 1999, where he was responsible for the group’s development consulting work with private enterprises in Russia and Central Europe. He worked extensively with medium-sized private companies; including directing a project in Russia that helped 5,000 new businesses with their business plans.

From 1991 to 1993, Jeff was a Partner at Deloitte & Touche in Poland, where he established and built a management consulting practice in Warsaw. He directed numerous consulting projects generally related to privatizing state-owned enterprises.

From 1986 to 1990, Jeff was Executive Vice President of The Artery Organization, Inc., which at the time was the largest privately-owned home builder in the Washington area. He was responsible for strategy development and business planning for the diversified real estate company.

Jeff was a Partner in Deloitte & Touche, also known as Touche Ross, from 1964 to 1986, where he was responsible for consulting services to a wide array of clients. For several years he was National Director for the firm’s Real Estate Consulting Services.

Shinn ConsultingPascale M. Pring – Pascale earned a BS in Public Relations from the University of Florida; and she holds a PHR (Professional in Human Resources) certification from the Human Resources Certification Institute.
Pascale first became involved in the homebuilding industry when she managed employee relations and payroll. Later, she served as the human resources area manager for a national homebuilder. As the result of an acquisition, she began to consult as a human resources specialist.

As a PHR consultant for Shinn Consulting and the Lee Evans Group, Pascale has maintained and administered personnel management programs encompassing all strategic components of the organizational and personnel development functions, in compliance with federal and state employment laws and regulations. Her areas of expertise include policy development, administration, employee relations, personnel development and training, legal compliance, benefit planning, recruiting and performance management.

She has worked with other entities, including manufacturers, oil and gas, gaming, governmental, schools and non-profit agencies. Pascale has developed and facilitated organizational development programs including internal training for both staff and management with a diversity/workplace respect program; and training modules on workplace harassment and discrimination, supervisory skills, performance management, hiring practices, feedback and documentation, FMLA and reductions in staff.

Pascale was honored with a second place at the 2003 Mountain States Employers’ Council Human Resources Best Practices Contest, for her three-part new hire orientation program including a benefits presentation, classroom presentation and mentor program, which she implemented for her client.

She has established benchmarks, set goals and measured the effectiveness of programs by tracking such things as cost, increased employee satisfaction and increased customer satisfaction.
Pascale has created performance evaluation processes for supervisors and direct reporting. Pascale tracked and examined employee turnover to determine the factors contributing to increasing or decreasing numbers, and explored steps that could be taken to influence the trends.

She has facilitated dialogue sessions with cross-sections of staff to determine the strengths and weaknesses of a company. After compilation and analysis of the information, Pascale makes recommendations to executive management. Another area of accomplishment is in the development of marketing collateral for use in recruiting, including brochures, presentation folders and web pages.

Shinn ConsultingStephen Crouch – Stephen Crouch is the Vice President of Operations for Builder Partnerships. Stephen has over 20 years of experience working as a manufacturer: developing winning marketing strategies, selling to builders and channel partners, and general operations and business management. Stephen is responsible for managing our manufacturer relationships, leveraging his experience of managing builder-focused sales teams to ensure we offer the tools necessary to make our manufacturer members successful with our builder members.

Simpad – Works with state of the art software systems to create "virtual models" of community designs, as well as lot specific plans and bills of materials.