Builder of Choice™ Education Curriculum for Home Builders

PROFITABLE BY DESIGN: HIGH PERFORMANCE PRODUCT DEVELOPMENT

Solutions for Creating Homes That Sell and Margins That Grow

Overview

Designed for today’s competitive market, this seminar equips home builders with proven processes to design high-performing, profitable homes. Gain the tools and expert direction you need to implement a product development process that reduces cost, maximizes value, and improves profitability.

Stop wasting time and resources on products that don’t perform—learn how to focus your efforts, launch faster, and build homes that sell. From narrowing your lineup to refining your designs, this seminar helps you overcome the inefficiencies and missteps that drain profit and slow success.

Knowing who belongs at the table is just as important as what gets built. Discover how leading builders leverage cross-functional collaboration to create homes that are on trend, on budget, and on target with what buyers want.

This training is designed for everyone who touches your product strategy. We strongly recommend participation from company owners/presidents, as well as leaders in sales and marketing, operations, purchasing, production, and architecture. When your whole team is trained in the same framework, you’ll move faster, make smarter decisions, and bring better product to market.

Learning Objectives

  • Learn proven strategies for simplifying your plan offerings
  • Master techniques to bring new products to market faster
  • Discover how to conduct plan reviews to maximize profitability
  • Gain tools and tactics for designing cost-conscious, desirable homes
  • Understand the risks of overlooking key contributors in the product development process

Schedule

Sessions will run Monday, 8:00 a.m. to 5:00 p.m., and Tuesday, 8:00 a.m. to 3:00 p.m.

CPE Credit

Need Continuing Professional Education (CPE) hours? Attendees receive a letter of attendance to submit for CPE credit upon completion of the course.

Registration Fees

Register early for the best rates! Early bird special ends 7/4/25.

FIRST ATTENDEE
$2,000 Early Bird  |  $2,250 Standard  |  $2,500 Last Minute

SECOND ATTENDEE & MORE
$1,750 Early Bird  |  $2,000 Standard  |  $2,250 Last Minute

Early Bird: register by 7/4/25
Standard: register between 7/5/25 and 7/19/25
Last Minute: register after 7/19/25

Registration fee includes tuition, seminar manual, and refreshment breaks. It does not include hotel room, meals, or travel.

Prices subject to change without notice. Payment is required at the time of registration to hold space.

Space is Limited, Register Early

We limit the number of attendees to provide participants with personal attention and a highly-interactive learning experience. Attendees receive valuable insight and advice from our experts and have the opportunity to collaborate with peers from across the country.

Hotel Reservations

There are several hotel options nearby including one across the street from the Jefferson Corporate Center. Upon registration, you will receive hotel recommendations and links.

What Builders Are Saying

"Thank you for helping our team reach heights we never envisioned possible!"  ―Troy Kartchner, President, Kartchner Homes

"We owe a lot of our success to the things we have learned over the years from your organization." ―Jim Clarke, President, Robertson Brothers Homes

"I wanted you to know you've really helped us a lot. Last year was our best year ever." ―Scott Bardwell, President, Bardwell Homes

Questions about attending or sponsoring our seminars? CONTACT US